About me
Maria Belfort
I’m a product designer who loves giving shape to abstract ideas. What excites me is starting from something messy or undefined and, through research and real data, turning it into a product people can actually use.
Over the past 4 years I’ve worked on SaaS and internal tools, designing systems and interfaces that are clear, accessible, and easy to scale. For me, design is about bringing order and clarity without losing the human side.
Experiences
Across all my experiences, my focus has been the same: design with intention and deliver products that help people, solve problems, and move businesses forward.
Freelance UI/UX Designer
PlurieBR
2024 - Present
Freelance UI/UX Designer
PlurieBR
2024 - Present
Freelance UI/UX Designer
PlurieBR
2024 - Present
Senior UI/UX Designer
Locus Software
2025 - 2025
Senior UI/UX Designer
Locus Software
2025 - 2025
Senior UI/UX Designer
Locus Software
2025 - 2025
Mid UI/UX Designer
Locus Software
2023 - 2025
Mid UI/UX Designer
Locus Software
2023 - 2025
Mid UI/UX Designer
Locus Software
2023 - 2025
Junior UI/UX Designer
Locus Software
2023 - 2023
Junior UI/UX Designer
Locus Software
2023 - 2023
Junior UI/UX Designer
Locus Software
2023 - 2023
My Tech Stack
I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. Notion and X for content. Each tool supports how I think, design.
Product & UX Strategy
Product discovery & roadmap definition
UX strategy aligned with business KPIs
User-centered design process (Double Diamond, Lean UX)
Information architecture & service design
UX Research & Validation
User interviews, surveys, and qualitative research
Usability testing & heuristic evaluation
Persona creation & journey mapping
Problem framing and hypothesis definition
UI Design & Visual Systems
High-fidelity prototyping (Figma, FigJam)
Visual design, typography, and hierarchy
Design system creation (tokens, components, guidelines)
Interaction design & micro-interactions
Accessibility
Designing for inclusivity and accessibility (WCAG standards)
Reducing cognitive load with clear information hierarchy
Mobile-first and responsive practices
Human-centered design principles applied across contexts
Collaboration & Delivery
Design-to-dev handoff with annotated specs and libraries
Agile methodologies (Scrum/Kanban)
Cross-functional collaboration with product & engineering
Documentation and scalable design systems
Tools & Technologies
Design: Figma, FigJam, Adobe Creative Suite
Collaboration: Jira, Confluence, Trello, Notion
Prototyping & Testing: Maze, InVision, Lookback
Analytics: Hotjar, Google Analytics
Product & UX Strategy
Product discovery & roadmap definition
UX strategy aligned with business KPIs
User-centered design process (Double Diamond, Lean UX)
Information architecture & service design
UX Research & Validation
User interviews, surveys, and qualitative research
Usability testing & heuristic evaluation
Persona creation & journey mapping
Problem framing and hypothesis definition
UI Design & Visual Systems
High-fidelity prototyping (Figma, FigJam)
Visual design, typography, and hierarchy
Design system creation (tokens, components, guidelines)
Interaction design & micro-interactions
Accessibility
Designing for inclusivity and accessibility (WCAG standards)
Reducing cognitive load with clear information hierarchy
Mobile-first and responsive practices
Human-centered design principles applied across contexts
Collaboration & Delivery
Design-to-dev handoff with annotated specs and libraries
Agile methodologies (Scrum/Kanban)
Cross-functional collaboration with product & engineering
Documentation and scalable design systems
Tools & Technologies
Design: Figma, FigJam, Adobe Creative Suite
Collaboration: Jira, Confluence, Trello, Notion
Prototyping & Testing: Maze, InVision, Lookback
Analytics: Hotjar, Google Analytics
Certificates
My growth comes from constant learning and practice, transforming study into value and keeping pace with a changing industry.
Design with Strategy and Creativity
I design digital products that balance clarity, scalability, and usability. My goal is simple: turn complex workflows into experiences people can actually use.
01.
Discovery & Strategy
I begin by aligning business goals, user needs, and technical constraints. Through competitor analysis, desk research, and workflow reviews, I define priorities and translate them into a UX strategy and roadmap, ensuring clarity for information architecture and product direction.
01.
Discovery & Strategy
I begin by aligning business goals, user needs, and technical constraints. Through competitor analysis, desk research, and workflow reviews, I define priorities and translate them into a UX strategy and roadmap, ensuring clarity for information architecture and product direction.
01.
Discovery & Strategy
I begin by aligning business goals, user needs, and technical constraints. Through competitor analysis, desk research, and workflow reviews, I define priorities and translate them into a UX strategy and roadmap, ensuring clarity for information architecture and product direction.
02.
Concept & Structure
Based on strategy, I design the foundation of the experience. I map information architecture, create intuitive navigation, and explore early prototypes. This step defines the product’s structure, aligning interaction design with usability best practices to support a scalable and user-centered solution.
02.
Concept & Structure
Based on strategy, I design the foundation of the experience. I map information architecture, create intuitive navigation, and explore early prototypes. This step defines the product’s structure, aligning interaction design with usability best practices to support a scalable and user-centered solution.
02.
Concept & Structure
Based on strategy, I design the foundation of the experience. I map information architecture, create intuitive navigation, and explore early prototypes. This step defines the product’s structure, aligning interaction design with usability best practices to support a scalable and user-centered solution.
03.
UI Design & Design System
I craft high-fidelity interfaces and build design systems with tokens, components, and interaction patterns. Visual design emphasizes accessibility, clarity, and brand alignment. The design system ensures consistency, scalability, and efficiency, supporting developers and guiding future iterations with strong UI principles.
03.
UI Design & Design System
I craft high-fidelity interfaces and build design systems with tokens, components, and interaction patterns. Visual design emphasizes accessibility, clarity, and brand alignment. The design system ensures consistency, scalability, and efficiency, supporting developers and guiding future iterations with strong UI principles.
03.
UI Design & Design System
I craft high-fidelity interfaces and build design systems with tokens, components, and interaction patterns. Visual design emphasizes accessibility, clarity, and brand alignment. The design system ensures consistency, scalability, and efficiency, supporting developers and guiding future iterations with strong UI principles.
04.
Feedback & Iteration
I collaborate with stakeholders to validate and refine solutions. Using heuristic reviews, usability testing, and prototype validation, I collect feedback and iterate on details. This phase ensures the product aligns with user experience standards while meeting business goals through improved interaction and UI quality.
04.
Feedback & Iteration
I collaborate with stakeholders to validate and refine solutions. Using heuristic reviews, usability testing, and prototype validation, I collect feedback and iterate on details. This phase ensures the product aligns with user experience standards while meeting business goals through improved interaction and UI quality.
04.
Feedback & Iteration
I collaborate with stakeholders to validate and refine solutions. Using heuristic reviews, usability testing, and prototype validation, I collect feedback and iterate on details. This phase ensures the product aligns with user experience standards while meeting business goals through improved interaction and UI quality.
05.
Handoff & Delivery
I deliver annotated prototypes, component documentation, and developer specifications to guarantee design intent. By collaborating closely with engineering teams, I support a fluid handoff and accessible implementation. I also ensure a long-term success by giving guidance for ongoing optimization.
05.
Handoff & Delivery
I deliver annotated prototypes, component documentation, and developer specifications to guarantee design intent. By collaborating closely with engineering teams, I support a fluid handoff and accessible implementation. I also ensure a long-term success by giving guidance for ongoing optimization.
05.
Handoff & Delivery
I deliver annotated prototypes, component documentation, and developer specifications to guarantee design intent. By collaborating closely with engineering teams, I support a fluid handoff and accessible implementation. I also ensure a long-term success by giving guidance for ongoing optimization.
hey!
hey!
hey!
Let’s talk design
Let’s talk design
Let’s talk design
I’m open to new projects, collaborations, or job opportunities. send me a message and let’s chat!
I’m open to new projects, collaborations, or job opportunities. send me a message and let’s chat!
I’m open to new projects, collaborations, or job opportunities. send me a message and let’s chat!
About me
Maria Belfort
I’m a product designer who loves giving shape to abstract ideas. What excites me is starting from something messy or undefined and, through research and real data, turning it into a product people can actually use.
Over the past 4 years I’ve worked on SaaS and internal tools, designing systems and interfaces that are clear, accessible, and easy to scale. For me, design is about bringing order and clarity without losing the human side.
Experiences
Across all my experiences, my focus has been the same: design with intention and deliver products that help people, solve problems, and move businesses forward.
Freelance UI/UX Designer
PlurieBR
2024 - Present
Freelance UI/UX Designer
PlurieBR
2024 - Present
Freelance UI/UX Designer
PlurieBR
2024 - Present
Senior UI/UX Designer
Locus Software
2025 - 2025
Senior UI/UX Designer
Locus Software
2025 - 2025
Senior UI/UX Designer
Locus Software
2025 - 2025
Mid UI/UX Designer
Locus Software
2023 - 2025
Mid UI/UX Designer
Locus Software
2023 - 2025
Mid UI/UX Designer
Locus Software
2023 - 2025
Junior UI/UX Designer
Locus Software
2023 - 2023
Junior UI/UX Designer
Locus Software
2023 - 2023
Junior UI/UX Designer
Locus Software
2023 - 2023
My Tech Stack
I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. Notion and X for content. Each tool supports how I think, design.
Product & UX Strategy
Product discovery & roadmap definition
UX strategy aligned with business KPIs
User-centered design process (Double Diamond, Lean UX)
Information architecture & service design
UX Research & Validation
User interviews, surveys, and qualitative research
Usability testing & heuristic evaluation
Persona creation & journey mapping
Problem framing and hypothesis definition
UI Design & Visual Systems
High-fidelity prototyping (Figma, FigJam)
Visual design, typography, and hierarchy
Design system creation (tokens, components, guidelines)
Interaction design & micro-interactions
Accessibility
Designing for inclusivity and accessibility (WCAG standards)
Reducing cognitive load with clear information hierarchy
Mobile-first and responsive practices
Human-centered design principles applied across contexts
Collaboration & Delivery
Design-to-dev handoff with annotated specs and libraries
Agile methodologies (Scrum/Kanban)
Cross-functional collaboration with product & engineering
Documentation and scalable design systems
Tools & Technologies
Design: Figma, FigJam, Adobe Creative Suite
Collaboration: Jira, Confluence, Trello, Notion
Prototyping & Testing: Maze, InVision, Lookback
Analytics: Hotjar, Google Analytics
Product & UX Strategy
Product discovery & roadmap definition
UX strategy aligned with business KPIs
User-centered design process (Double Diamond, Lean UX)
Information architecture & service design
UX Research & Validation
User interviews, surveys, and qualitative research
Usability testing & heuristic evaluation
Persona creation & journey mapping
Problem framing and hypothesis definition
UI Design & Visual Systems
High-fidelity prototyping (Figma, FigJam)
Visual design, typography, and hierarchy
Design system creation (tokens, components, guidelines)
Interaction design & micro-interactions
Accessibility
Designing for inclusivity and accessibility (WCAG standards)
Reducing cognitive load with clear information hierarchy
Mobile-first and responsive practices
Human-centered design principles applied across contexts
Collaboration & Delivery
Design-to-dev handoff with annotated specs and libraries
Agile methodologies (Scrum/Kanban)
Cross-functional collaboration with product & engineering
Documentation and scalable design systems
Tools & Technologies
Design: Figma, FigJam, Adobe Creative Suite
Collaboration: Jira, Confluence, Trello, Notion
Prototyping & Testing: Maze, InVision, Lookback
Analytics: Hotjar, Google Analytics
Certificates
My growth comes from constant learning and practice, transforming study into value and keeping pace with a changing industry.
Design with Strategy and Creativity
I design digital products that balance clarity, scalability, and usability. My goal is simple: turn complex workflows into experiences people can actually use.
01.
Discovery & Strategy
I begin by aligning business goals, user needs, and technical constraints. Through competitor analysis, desk research, and workflow reviews, I define priorities and translate them into a UX strategy and roadmap, ensuring clarity for information architecture and product direction.
01.
Discovery & Strategy
I begin by aligning business goals, user needs, and technical constraints. Through competitor analysis, desk research, and workflow reviews, I define priorities and translate them into a UX strategy and roadmap, ensuring clarity for information architecture and product direction.
01.
Discovery & Strategy
I begin by aligning business goals, user needs, and technical constraints. Through competitor analysis, desk research, and workflow reviews, I define priorities and translate them into a UX strategy and roadmap, ensuring clarity for information architecture and product direction.
02.
Concept & Structure
Based on strategy, I design the foundation of the experience. I map information architecture, create intuitive navigation, and explore early prototypes. This step defines the product’s structure, aligning interaction design with usability best practices to support a scalable and user-centered solution.
02.
Concept & Structure
Based on strategy, I design the foundation of the experience. I map information architecture, create intuitive navigation, and explore early prototypes. This step defines the product’s structure, aligning interaction design with usability best practices to support a scalable and user-centered solution.
02.
Concept & Structure
Based on strategy, I design the foundation of the experience. I map information architecture, create intuitive navigation, and explore early prototypes. This step defines the product’s structure, aligning interaction design with usability best practices to support a scalable and user-centered solution.
03.
UI Design & Design System
I craft high-fidelity interfaces and build design systems with tokens, components, and interaction patterns. Visual design emphasizes accessibility, clarity, and brand alignment. The design system ensures consistency, scalability, and efficiency, supporting developers and guiding future iterations with strong UI principles.
03.
UI Design & Design System
I craft high-fidelity interfaces and build design systems with tokens, components, and interaction patterns. Visual design emphasizes accessibility, clarity, and brand alignment. The design system ensures consistency, scalability, and efficiency, supporting developers and guiding future iterations with strong UI principles.
03.
UI Design & Design System
I craft high-fidelity interfaces and build design systems with tokens, components, and interaction patterns. Visual design emphasizes accessibility, clarity, and brand alignment. The design system ensures consistency, scalability, and efficiency, supporting developers and guiding future iterations with strong UI principles.
04.
Feedback & Iteration
I collaborate with stakeholders to validate and refine solutions. Using heuristic reviews, usability testing, and prototype validation, I collect feedback and iterate on details. This phase ensures the product aligns with user experience standards while meeting business goals through improved interaction and UI quality.
04.
Feedback & Iteration
I collaborate with stakeholders to validate and refine solutions. Using heuristic reviews, usability testing, and prototype validation, I collect feedback and iterate on details. This phase ensures the product aligns with user experience standards while meeting business goals through improved interaction and UI quality.
04.
Feedback & Iteration
I collaborate with stakeholders to validate and refine solutions. Using heuristic reviews, usability testing, and prototype validation, I collect feedback and iterate on details. This phase ensures the product aligns with user experience standards while meeting business goals through improved interaction and UI quality.
05.
Handoff & Delivery
I deliver annotated prototypes, component documentation, and developer specifications to guarantee design intent. By collaborating closely with engineering teams, I support a fluid handoff and accessible implementation. I also ensure a long-term success by giving guidance for ongoing optimization.
05.
Handoff & Delivery
I deliver annotated prototypes, component documentation, and developer specifications to guarantee design intent. By collaborating closely with engineering teams, I support a fluid handoff and accessible implementation. I also ensure a long-term success by giving guidance for ongoing optimization.
05.
Handoff & Delivery
I deliver annotated prototypes, component documentation, and developer specifications to guarantee design intent. By collaborating closely with engineering teams, I support a fluid handoff and accessible implementation. I also ensure a long-term success by giving guidance for ongoing optimization.
hey!
hey!
hey!
Let’s talk design
Let’s talk design
Let’s talk design
I’m open to new projects, collaborations, or job opportunities. send me a message and let’s chat!
I’m open to new projects, collaborations, or job opportunities. send me a message and let’s chat!
I’m open to new projects, collaborations, or job opportunities. send me a message and let’s chat!
About me
Maria Belfort
I’m a product designer who loves giving shape to abstract ideas. What excites me is starting from something messy or undefined and, through research and real data, turning it into a product people can actually use.
Over the past 4 years I’ve worked on SaaS and internal tools, designing systems and interfaces that are clear, accessible, and easy to scale. For me, design is about bringing order and clarity without losing the human side.
Experiences
Across all my experiences, my focus has been the same: design with intention and deliver products that help people, solve problems, and move businesses forward.
Freelance UI/UX Designer
PlurieBR
2024 - Present
Freelance UI/UX Designer
PlurieBR
2024 - Present
Freelance UI/UX Designer
PlurieBR
2024 - Present
Senior UI/UX Designer
Locus Software
2025 - 2025
Senior UI/UX Designer
Locus Software
2025 - 2025
Senior UI/UX Designer
Locus Software
2025 - 2025
Mid UI/UX Designer
Locus Software
2023 - 2025
Mid UI/UX Designer
Locus Software
2023 - 2025
Mid UI/UX Designer
Locus Software
2023 - 2025
Junior UI/UX Designer
Locus Software
2023 - 2023
Junior UI/UX Designer
Locus Software
2023 - 2023
Junior UI/UX Designer
Locus Software
2023 - 2023
My Tech Stack
I build with intention. Framer for fast, interactive web design. Figma for clean interfaces. Notion and X for content. Each tool supports how I think, design.
Product & UX Strategy
Product discovery & roadmap definition
UX strategy aligned with business KPIs
User-centered design process (Double Diamond, Lean UX)
Information architecture & service design
UX Research & Validation
User interviews, surveys, and qualitative research
Usability testing & heuristic evaluation
Persona creation & journey mapping
Problem framing and hypothesis definition
UI Design & Visual Systems
High-fidelity prototyping (Figma, FigJam)
Visual design, typography, and hierarchy
Design system creation (tokens, components, guidelines)
Interaction design & micro-interactions
Accessibility
Designing for inclusivity and accessibility (WCAG standards)
Reducing cognitive load with clear information hierarchy
Mobile-first and responsive practices
Human-centered design principles applied across contexts
Collaboration & Delivery
Design-to-dev handoff with annotated specs and libraries
Agile methodologies (Scrum/Kanban)
Cross-functional collaboration with product & engineering
Documentation and scalable design systems
Tools & Technologies
Design: Figma, FigJam, Adobe Creative Suite
Collaboration: Jira, Confluence, Trello, Notion
Prototyping & Testing: Maze, InVision, Lookback
Analytics: Hotjar, Google Analytics
Product & UX Strategy
Product discovery & roadmap definition
UX strategy aligned with business KPIs
User-centered design process (Double Diamond, Lean UX)
Information architecture & service design
UX Research & Validation
User interviews, surveys, and qualitative research
Usability testing & heuristic evaluation
Persona creation & journey mapping
Problem framing and hypothesis definition
UI Design & Visual Systems
High-fidelity prototyping (Figma, FigJam)
Visual design, typography, and hierarchy
Design system creation (tokens, components, guidelines)
Interaction design & micro-interactions
Accessibility
Designing for inclusivity and accessibility (WCAG standards)
Reducing cognitive load with clear information hierarchy
Mobile-first and responsive practices
Human-centered design principles applied across contexts
Collaboration & Delivery
Design-to-dev handoff with annotated specs and libraries
Agile methodologies (Scrum/Kanban)
Cross-functional collaboration with product & engineering
Documentation and scalable design systems
Tools & Technologies
Design: Figma, FigJam, Adobe Creative Suite
Collaboration: Jira, Confluence, Trello, Notion
Prototyping & Testing: Maze, InVision, Lookback
Analytics: Hotjar, Google Analytics
Certificates
My growth comes from constant learning and practice, transforming study into value and keeping pace with a changing industry.
Design with Strategy and Creativity
I design digital products that balance clarity, scalability, and usability. My goal is simple: turn complex workflows into experiences people can actually use.
01.
Discovery & Strategy
I begin by aligning business goals, user needs, and technical constraints. Through competitor analysis, desk research, and workflow reviews, I define priorities and translate them into a UX strategy and roadmap, ensuring clarity for information architecture and product direction.
01.
Discovery & Strategy
I begin by aligning business goals, user needs, and technical constraints. Through competitor analysis, desk research, and workflow reviews, I define priorities and translate them into a UX strategy and roadmap, ensuring clarity for information architecture and product direction.
01.
Discovery & Strategy
I begin by aligning business goals, user needs, and technical constraints. Through competitor analysis, desk research, and workflow reviews, I define priorities and translate them into a UX strategy and roadmap, ensuring clarity for information architecture and product direction.
02.
Concept & Structure
Based on strategy, I design the foundation of the experience. I map information architecture, create intuitive navigation, and explore early prototypes. This step defines the product’s structure, aligning interaction design with usability best practices to support a scalable and user-centered solution.
02.
Concept & Structure
Based on strategy, I design the foundation of the experience. I map information architecture, create intuitive navigation, and explore early prototypes. This step defines the product’s structure, aligning interaction design with usability best practices to support a scalable and user-centered solution.
02.
Concept & Structure
Based on strategy, I design the foundation of the experience. I map information architecture, create intuitive navigation, and explore early prototypes. This step defines the product’s structure, aligning interaction design with usability best practices to support a scalable and user-centered solution.
03.
UI Design & Design System
I craft high-fidelity interfaces and build design systems with tokens, components, and interaction patterns. Visual design emphasizes accessibility, clarity, and brand alignment. The design system ensures consistency, scalability, and efficiency, supporting developers and guiding future iterations with strong UI principles.
03.
UI Design & Design System
I craft high-fidelity interfaces and build design systems with tokens, components, and interaction patterns. Visual design emphasizes accessibility, clarity, and brand alignment. The design system ensures consistency, scalability, and efficiency, supporting developers and guiding future iterations with strong UI principles.
03.
UI Design & Design System
I craft high-fidelity interfaces and build design systems with tokens, components, and interaction patterns. Visual design emphasizes accessibility, clarity, and brand alignment. The design system ensures consistency, scalability, and efficiency, supporting developers and guiding future iterations with strong UI principles.
04.
Feedback & Iteration
I collaborate with stakeholders to validate and refine solutions. Using heuristic reviews, usability testing, and prototype validation, I collect feedback and iterate on details. This phase ensures the product aligns with user experience standards while meeting business goals through improved interaction and UI quality.
04.
Feedback & Iteration
I collaborate with stakeholders to validate and refine solutions. Using heuristic reviews, usability testing, and prototype validation, I collect feedback and iterate on details. This phase ensures the product aligns with user experience standards while meeting business goals through improved interaction and UI quality.
04.
Feedback & Iteration
I collaborate with stakeholders to validate and refine solutions. Using heuristic reviews, usability testing, and prototype validation, I collect feedback and iterate on details. This phase ensures the product aligns with user experience standards while meeting business goals through improved interaction and UI quality.
05.
Handoff & Delivery
I deliver annotated prototypes, component documentation, and developer specifications to guarantee design intent. By collaborating closely with engineering teams, I support a fluid handoff and accessible implementation. I also ensure a long-term success by giving guidance for ongoing optimization.
05.
Handoff & Delivery
I deliver annotated prototypes, component documentation, and developer specifications to guarantee design intent. By collaborating closely with engineering teams, I support a fluid handoff and accessible implementation. I also ensure a long-term success by giving guidance for ongoing optimization.
05.
Handoff & Delivery
I deliver annotated prototypes, component documentation, and developer specifications to guarantee design intent. By collaborating closely with engineering teams, I support a fluid handoff and accessible implementation. I also ensure a long-term success by giving guidance for ongoing optimization.
hey!
hey!
hey!
Let’s talk design
Let’s talk design
Let’s talk design
I’m open to new projects, collaborations, or job opportunities. send me a message and let’s chat!
I’m open to new projects, collaborations, or job opportunities. send me a message and let’s chat!
I’m open to new projects, collaborations, or job opportunities. send me a message and let’s chat!